Branded mind: what neuroscience realy tells us about the puzzle of the brain and the brand. (Record no. 207724)

MARC details
000 -LEADER
fixed length control field 00530nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461256
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 PLEE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Plessis, Erik Du.
245 ## - TITLE STATEMENT
Title Branded mind: what neuroscience realy tells us about the puzzle of the brain and the brand.
Remainder of title What neuroscience realy tells us about the puzzle of the brain and the brand.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xvii,251
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/18/2012 895.00   658.827 PLEE MBA10290 07/21/2025 671.25 07/16/2021 Book