Marketing management: concepts cases challenges and trends. (Record no. 207524)

MARC details
000 -LEADER
fixed length control field 00467nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120332591
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GOVM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Govindarajan, M.
245 ## - TITLE STATEMENT
Title Marketing management: concepts cases challenges and trends.
Remainder of title Concepts cases challenges and trends.
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning Pvt Ltd
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xx;312
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/10/2012 250.00   658.8 GOVM MBA10090 07/21/2025 187.50 07/16/2021 Book