Social marketing: strategies and techniques. (Record no. 207159)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00403nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210716s2007 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788184200935 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 SHUV |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shukla, V K. |
245 ## - TITLE STATEMENT | |
Title | Social marketing: strategies and techniques. |
Remainder of title | Strategies and techniques. |
250 ## - EDITION STATEMENT | |
Edition statement | 1 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 240 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/25/2012 | 750.00 | 658.802 SHUV | MBA09725 | 07/21/2025 | 562.50 | 07/16/2021 | Book |