Marketing to win: designs and campaigns to achieve market dominance. (Record no. 207001)

MARC details
000 -LEADER
fixed length control field 00472nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131713822
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 MEHS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mehta, Satish.
245 ## - TITLE STATEMENT
Title Marketing to win: designs and campaigns to achieve market dominance.
Remainder of title Designs and campaigns to achieve market dominance.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xi,340
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/15/2011 550.00   658.802 MEHS MBA09567 07/21/2025 440.00 07/16/2021 Book