Data-driven marketing: 15 metircs everyone in marketing should know. (Record no. 206986)

MARC details
000 -LEADER
fixed length control field 00464nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978812632771
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 JEFM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jeffery, Mark.
245 ## - TITLE STATEMENT
Title Data-driven marketing: 15 metircs everyone in marketing should know.
Remainder of title 15 metircs everyone in marketing should know.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxi,298
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/15/2011 575.00   658.802 JEFM MBA09552 07/21/2025 431.25 07/16/2021 Book