Principles of marketing. (Record no. 205933)

MARC details
000 -LEADER
fixed length control field 00414nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131502938
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KURD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kurtz, David L; Boone, Louis E.
245 ## - TITLE STATEMENT
Title Principles of marketing.
250 ## - EDITION STATEMENT
Edition statement 12
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Cengage Learning India Pvt Ltd
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent lii,656,I-18
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/15/2010 450.00 1 658.8 KURD MBA08499 07/21/2025 03/21/2024 337.50 07/16/2021 Book