Advertising and integrated brand promotion. (Record no. 205161)

MARC details
000 -LEADER
fixed length control field 00450nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131501580
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.157OGUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C;Allen, Chris T;Semenik, Richard J.
245 ## - TITLE STATEMENT
Title Advertising and integrated brand promotion.
250 ## - EDITION STATEMENT
Edition statement 4
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. South western cengage learning
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent ix,781
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/01/2010 516.00   659.157OGUT MBA07727 07/19/2025 387.00 07/16/2021 Book