Luxury strategy: break the rules of marketing to build luxury brands. (Record no. 204710)

MARC details
000 -LEADER
fixed length control field 00491nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749456993
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 KAPJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, J N; Bastien, V.
245 ## - TITLE STATEMENT
Title Luxury strategy: break the rules of marketing to build luxury brands.
Remainder of title break the rules of marketing to build luxury brands.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent x,323
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element General Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/02/2010 450.00   658.802 KAPJ MBA07276 07/21/2025 337.50 07/16/2021 Book