Online marketing: a customer- led approach. (Record no. 203856)

MARC details
000 -LEADER
fixed length control field 00457nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 01992390002
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 GAYR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gay, Richard;Charlesworth, Alan;Esen, Rita.
245 ## - TITLE STATEMENT
Title Online marketing: a customer- led approach.
Remainder of title A customer- led approach.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xv,538
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E-Commerce
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 395.00 2 658.84 GAYR MBA06422 07/21/2025 04/04/2024 296.25 07/16/2021 Book