Introduction to marketing: theory and practice. (Record no. 203826)

MARC details
000 -LEADER
fixed length control field 00432nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199577217
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PALA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian.
245 ## - TITLE STATEMENT
Title Introduction to marketing: theory and practice.
Remainder of title theory and practice.
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,551
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 395.00   658.8 PALA MBA06392 07/21/2025 296.25 07/16/2021 Book