Marketing strategy: planning implementation and control. (Record no. 203774)

MARC details
000 -LEADER
fixed length control field 00461nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2004 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131505434
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 JAIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain, Subhash C.
245 ## - TITLE STATEMENT
Title Marketing strategy: planning implementation and control.
Remainder of title Planning implementation and control.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Cengage Learning India Pvt Ltd
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 673
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/16/2009 538.00   658.802 JAIS MBA06340 07/21/2025 403.50 07/16/2021 Book