Brand Communication: contemporary approaches. (Record no. 202295)

MARC details
000 -LEADER
fixed length control field 00449nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131407802
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 DASN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Das, Naveen.
245 ## - TITLE STATEMENT
Title Brand Communication: contemporary approaches.
Remainder of title Contemporary approaches
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hyderabad
Name of publisher, distributor, etc. ICFAI Books
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent I,220
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Das, Naveen.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/03/2008 400.00   658.827 DASN MBA04861 07/21/2025 200.00 07/16/2021 Book