Principles of marketing. (Record no. 202013)

MARC details
000 -LEADER
fixed length control field 00401nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131502938
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KURD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kurtz, David L;Boone, Louis E.
245 ## - TITLE STATEMENT
Title Principles of marketing.
250 ## - EDITION STATEMENT
Edition statement 12
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Thomson south western
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent lii,656,I-18
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/24/2007   658.8 KURD MBA04579 07/21/2025 07/16/2021 Book