Emotion marketing: the hallmark way of winning customers for life. (Record no. 201536)

MARC details
000 -LEADER
fixed length control field 00506nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2004 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070596190
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80019 ROBS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Robinette, Scott;Brand, Claire.
245 ## - TITLE STATEMENT
Title Emotion marketing: the hallmark way of winning customers for life.
Remainder of title Hallmark way of winning customers for life.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Company Ltd
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xvii,247
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/31/2006 295.00   658.80019 ROBS MBA04102 07/21/2025 236.00 07/16/2021 Book