Key marketing skills. (Record no. 201499)

MARC details
000 -LEADER
fixed length control field 00368nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s1988 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442980
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 CHEP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter.
245 ## - TITLE STATEMENT
Title Key marketing skills.
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent xiii,383
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/13/2006 556.80   658.802 CHEP MBA04065 07/21/2025 445.44 07/16/2021 Book