Responsible marketing concepts theories models strategies and cases. (Record no. 201181)

MARC details
000 -LEADER
fixed length control field 00424nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780615143057
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MASO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mascarenhas, Oswald A J.
245 ## - TITLE STATEMENT
Title Responsible marketing concepts theories models strategies and cases.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Roval Publishing Co
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 591
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021   658.8 MASO MBA03747 07/21/2025 07/16/2021 Book