Marketing management: a south asian perspective. (Record no. 200447)

MARC details
000 -LEADER
fixed length control field 00486nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOTP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip;Keller, Kevin Lane;Koshy, Abraham;Jha, Mithileshwar.
245 ## - TITLE STATEMENT
Title Marketing management: a south asian perspective.
Remainder of title South asian perspective.
250 ## - EDITION STATEMENT
Edition statement 11
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xli,621,I19
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006 550.00 1 658.8 KOTP MBA03012 07/21/2025 10/30/2023 440.00 07/16/2021 Book