Advertising management: Indian perspective. (Record no. 199726)

MARC details
000 -LEADER
fixed length control field 00414nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175567805
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 AGAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Agarwal, P K.
245 ## - TITLE STATEMENT
Title Advertising management: Indian perspective.
Remainder of title Indian perspective.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Meerut
Name of publisher, distributor, etc. Pragati Prakashan
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 600,xxvi
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/16/2005 260.00   659.1 AGAP MBA02291 07/21/2025 208.00 07/16/2021 Book