Brand management: perspectives and practices. (Record no. 199695)

MARC details
000 -LEADER
fixed length control field 00435nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2002 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178810719
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 DASN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Das, Naveen.
245 ## - TITLE STATEMENT
Title Brand management: perspectives and practices.
Remainder of title Perspectives and practices.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. ICFAI University Press
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent x,188
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/15/2005 300.00   658.827 DASN MBA02260 07/21/2025 225.00 07/16/2021 Book