Corporate branding: concepts and cases. (Record no. 199530)

MARC details
000 -LEADER
fixed length control field 00439nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178815516
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.104 SURK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Suresh, K.
245 ## - TITLE STATEMENT
Title Corporate branding: concepts and cases.
Remainder of title Concepts and cases.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hyderabad
Name of publisher, distributor, etc. ICFAI University Press
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 187
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Suresh, K.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/04/2005 300.00   659.104 SURK MBA02095 07/21/2025 225.00 07/16/2021 Book