Power of marketing: creating and keeping customers in an e-commerce world. (Record no. 199389)

MARC details
000 -LEADER
fixed length control field 00512nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2001 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812402357
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ZIKW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G;D'Amico, Michael D.
245 ## - TITLE STATEMENT
Title Power of marketing: creating and keeping customers in an e-commerce world.
Remainder of title Creating and keeping customers in an e-commerce world.
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. Thomson south western
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii,689
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/15/2005 288.75   658.8 ZIKW MBA01954 07/19/2025 231.00 07/16/2021 Book