Direct marketing: vigorous face of interactive marketing. (Record no. 199287)

MARC details
000 -LEADER
fixed length control field 00439nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129106507
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CHAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chatterjea, Gautam.
245 ## - TITLE STATEMENT
Title Direct marketing: vigorous face of interactive marketing.
Remainder of title Vigorous face of interactive marketing.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Rupa Co
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 74
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/25/2005 60.00   658.8 CHAG MBA01852 07/21/2025 60.00 07/16/2021 Book