Basic marketing: a Global managerial approch. (Record no. 198737)

MARC details
000 -LEADER
fixed length control field 00456nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s1999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256209820
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PERW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D;Mccarthy E Jerome.
245 ## - TITLE STATEMENT
Title Basic marketing: a Global managerial approch.
Remainder of title Global managerial approch.
250 ## - EDITION STATEMENT
Edition statement 13
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Mc Graw Hill
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent xxiv,791,I-19,G-12
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 01/31/2005   658.8 PERW MBA01302 07/21/2025 07/16/2021 Book