Advertising in contemporary society: perspective toward understanding. (Record no. 198709)

MARC details
000 -LEADER
fixed length control field 00471nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s1986 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538195029
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 ROTK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rotzoll, Kim B; Haefner, James E.
245 ## - TITLE STATEMENT
Title Advertising in contemporary society: perspective toward understanding.
Remainder of title Perspective toward understanding.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. U S A
Name of publisher, distributor, etc. South Western Publishing Company
Date of publication, distribution, etc. 1986
300 ## - PHYSICAL DESCRIPTION
Extent xiii,155
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 01/28/2005   659.1 ROTK MBA01274 07/21/2025 07/16/2021 Book