Basic marketing: a managerial approach. (Record no. 198667)

MARC details
000 -LEADER
fixed length control field 00427nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s1987 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256036497
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MCCE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E Jerome;Perreault, William D.
245 ## - TITLE STATEMENT
Title Basic marketing: a managerial approach.
Remainder of title managerial approach.
250 ## - EDITION STATEMENT
Edition statement 9
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent xii,749
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 01/25/2005   658.8 MCCE MBA01232 07/21/2025 07/16/2021 Book