Advertising and promotion : (Record no. 198598)

MARC details
000 -LEADER
fixed length control field 00881nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220303101610.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070144965
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 7
Item number BELG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 22465
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. By George E. Belch, Michael A. Belch and Keyoor Purani.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Company Ltd ,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent Xxxiii, 1075p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Developing the integrated marketing communications program
9 (RLIN) 22466
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Establishing objectives and budgeting for the promotional program
9 (RLIN) 22467
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 22468
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor.
9 (RLIN) 22469
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 7th
Call number prefix 659.1 BELG
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Cost, normal purchase price
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/24/2005 Bill no:; Bill dt:1900-01-00 1 659.1 BELG MBA01163 07/21/2025 07/10/2023 395.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 Billno:ABK669;Bildt:2010-02-10   659.1 BELG MBA07608 07/21/2025   382.50 07/16/2021 Book 510.00
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 Billno:ABK669;Billdt:2010-02-10   659.1 BELG MBA07609 07/21/2025   382.50 07/16/2021 Book 510.00
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 Billno:ABK669;Billdt:2010-02-10   659.1 BELG MBA07610 07/21/2025   382.50 07/16/2021 Book 510.00