Essentials of marketing. (Record no. 198397)

MARC details
000 -LEADER
fixed length control field 00403nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s1999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538879262
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LAMC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W; Hair, Joseph F; McDaniel, Carl.
245 ## - TITLE STATEMENT
Title Essentials of marketing.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. U S A
Name of publisher, distributor, etc. South western college publishing
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,502
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/30/2004   658.8 LAMC MBA00962 07/21/2025 07/16/2021 Book