Readings in marketing strategy. (Record no. 198394)

MARC details
000 -LEADER
fixed length control field 00421nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s1980 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0894261398
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 COOV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cook, Victor J; Larreche, Jean Claude; Strong, Edward C.
245 ## - TITLE STATEMENT
Title Readings in marketing strategy.
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. US A
Name of publisher, distributor, etc. The scientific press
Date of publication, distribution, etc. 1980
300 ## - PHYSICAL DESCRIPTION
Extent ix,380
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/30/2004   658.8 COOV MBA00959 07/19/2025 07/16/2021 Book