Global marketing management. (Record no. 198306)

MARC details
000 -LEADER
fixed length control field 00415nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2001 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471372897
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848 KOTM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotabe, Masaaki;Helsen, Kristiaan.
245 ## - TITLE STATEMENT
Title Global marketing management.
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & sons
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xxiv,739
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/25/2004   658.848 KOTM MBA00871 07/21/2025 07/16/2021 Book