22 immutable laws of branding. (Record no. 198062)

MARC details
000 -LEADER
fixed length control field 00388nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2004 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1861976054
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 RIEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al; Ries, Laura.
245 ## - TITLE STATEMENT
Title 22 immutable laws of branding.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Profile Books Ltd
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent viii,180
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/01/2004 195.00   658.827 RIEA MBA00627 07/21/2025 156.00 07/16/2021 Book