Advertising management / (Record no. 197861)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00744nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220302151919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120312198 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 5 |
| Item number | BATR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev. |
| 9 (RLIN) | 22370 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | By Rajeev Batra, John G. Myers and David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | South Asia : |
| Name of publisher, distributor, etc. | Pearson Education , |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xiii, 754p. ; |
| Dimensions | 23.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing strategy and situation analysis |
| 9 (RLIN) | 22371 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising cory testing and diagnosis |
| 9 (RLIN) | 22372 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, john G. |
| 9 (RLIN) | 22373 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 22374 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 5th |
| Call number prefix | 659.1 BATR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 06/12/2004 | 250.00 | Bill no:5956; Bill dt:2004-04-23 | 659.1 BATR | MBA00426 | 07/21/2025 | 200.00 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 06/22/2004 | 250.00 | Bill no:6009; Bill dt:2004-06-22 | 659.1 BATR | MBA00473 | 07/21/2025 | 200.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/12/2004 | 250.00 | Bill no:4329; Bill dt:2004-05-21 | 659.1 BATR | MBA00515 | 07/21/2025 | 200.00 | 07/16/2021 | Book |
