Neuromarketing in action: how to talk and sell to the brain. (Record no. 195550)

MARC details
000 -LEADER
fixed length control field 00469nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2014 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749469276
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 GEOP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Georges, Patrick M; Bayle-Tourtoulou, Anne-Sophie; Badoc, Michel.
245 ## - TITLE STATEMENT
Title Neuromarketing in action: how to talk and sell to the brain.
Remainder of title How to talk and sell to the brain.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent ix,270
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Knowledge World 995.00   658.802 GEOP MCA15059 07/21/2025 746.25 07/16/2021 Book