Planning for power advertising: a users manual for students and practitioners. (Record no. 195179)

MARC details
000 -LEADER
fixed length control field 00480nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761933540
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 HALA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Halve, Anand Bhaskar.
245 ## - TITLE STATEMENT
Title Planning for power advertising: a users manual for students and practitioners.
Remainder of title Users manual for students and practitioners.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 260
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Knowledge World 550.00 3 659.1 HALA MCA14688 07/21/2025 09/16/2021 412.50 07/16/2021 Book