Marketing management: (Record no. 188322)

MARC details
000 -LEADER
fixed length control field 00818nam a2200241Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220212113140.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131716830
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 13
Item number KOTP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 18909
245 ## - TITLE STATEMENT
Title Marketing management:
Remainder of title a south asian perspective /
Statement of responsibility, etc. By Philip Kotler...[et.al.].
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson Education ,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent Xlvii, 647p. ;E57 ;
Dimensions 27.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Managing a holistic marketing organization for the learning
9 (RLIN) 18910
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Crafting the brand positioning
9 (RLIN) 18911
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
9 (RLIN) 18912
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Koshy, Abraham.
9 (RLIN) 18913
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar.
9 (RLIN) 18914
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 13th
Call number prefix 658.8 KOTP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Inventory number Cost, normal purchase price Cost, replacement price
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 Donated   658.8 KOTP MCA06516 07/21/2025 07/16/2021 Book      
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 Donated   658.8 KOTP MCA07830 07/21/2025 07/16/2021 Book      
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 Donated   658.8 KOTP MCA07831 07/21/2025 07/16/2021 Book      
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 Donated   658.8 KOTP MCA07832 07/21/2025 07/16/2021 Book      
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 Donated   658.8 KOTP MCA07833 07/21/2025 07/16/2021 Book      
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 Donated   658.8 KOTP MCA07834 07/21/2025 07/16/2021 Book      
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021     658.8 KOTP MBA08803 07/21/2025 07/16/2021 Book Bill no:; Bill dt:1900-01-00    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021     658.8 KOTP MBA08805 07/21/2025 07/16/2021 Book Bill no:; Bill dt:1900-01-00    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021     658.8 KOTP MBA08964 07/21/2025 07/16/2021 Book Bill no:; Bill dt:1900-01-00    
    Dewey Decimal Classification     MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021     658.8 KOTP MCA04779 07/21/2025 07/16/2021 Book Bill no:; Bill dt:1900-01-00    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/25/2008     658.8 KOTP MBA05188 07/21/2025 07/16/2021 Book Bill no:512; Bill dt:2008-09-18 550.00 440.00
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 06/08/2006     658.8 KOTP MBA09015 07/21/2025 07/16/2021 Book Bill no:; Bill dt:1900-01-00