Brand positioning: strategies for competitive advantage. (Record no. 187523)

MARC details
000 -LEADER
fixed length control field 00449nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s1991 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658 SENS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto.
245 ## - TITLE STATEMENT
Title Brand positioning: strategies for competitive advantage.
Remainder of title Strategies for competitive advantage.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Company Ltd
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xix,299
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management(658)
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 150.00   658 SENS MCA07031 07/21/2025 150.00 07/16/2021 Book