Strategic marketing channel management. (Record no. 182702)

MARC details
000 -LEADER
fixed length control field 00412nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070586697
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 BOWD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bowersox, Donald J; Cooper, M Bixby.
245 ## - TITLE STATEMENT
Title Strategic marketing channel management.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Company Ltd
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xix,488
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MCA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 Donated   658.84 BOWD MCA02210 07/21/2025 07/16/2021 Book