Marketing for dummies. (Record no. 176732)
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000 -LEADER | |
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fixed length control field | 00559nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210427s2013 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126538751 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 MORR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mortimer, Ruth |
245 ## - TITLE STATEMENT | |
Title | Marketing for dummies. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Wiley India Pvt Ltd |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx,400 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Brooks, Greg |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hiam, Alexander. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Smith, Craig |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Branding managing and packaging a product |
b | Digital marketing |
c | Embracing mobile marketing |
d | Sales and service essentials |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 05/04/2021 | 349.00 | 658.8 MORR | MBA14096 | 07/21/2025 | 04/27/2021 | Book |