Consumer behavior: building marketing stratergy Ed 12 (Record no. 166175)

MARC details
000 -LEADER
fixed length control field 00730nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230619154140.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2014 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-513-4479-7
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 HAWC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HAWKINS (Del I);MOTHERSBAUGH (David L);MOOKERJEE (Amit)
9 (RLIN) 104250
245 ## - TITLE STATEMENT
Title Consumer behavior: building marketing stratergy Ed 12
250 ## - EDITION STATEMENT
Edition statement 12
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGrawhill Education
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii,776
Other physical details PB
365 ## - TRADE PRICE
Price amount 750
Currency code INR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
9 (RLIN) 104251
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
9 (RLIN) 104252
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 12 ; behavior: ; building ; Consumer ; Ed ; marketing ; stratergy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Corporate Psychology St Aloysius PG Library St Aloysius PG Library 12/17/2014 Biblios Book Point 750.00 1 658.8342 HAWC PG012674 04/02/2025 11/04/2024 04/26/2021 Book
        Corporate Psychology St Aloysius PG Library St Aloysius PG Library 12/17/2014 Biblios Book Point 750.00   658.8342 HAWC PG012675 08/24/2022   04/26/2021 Book