Integrated marketing communication in advertising and promotion. (Record no. 161668)

MARC details
000 -LEADER
fixed length control field 00604nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230425151426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2012 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131516522
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SHIT
Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHIMP (Terence A).
9 (RLIN) 92804
245 ## - TITLE STATEMENT
Title Integrated marketing communication in advertising and promotion.
250 ## - EDITION STATEMENT
Edition statement 8
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xx,666
Other physical details PB
365 ## - TRADE PRICE
Price amount 550
Currency code INR
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a advertising ; communication ; Integrated ; marketing ; promotion.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MAJMC St Aloysius PG Library St Aloysius PG Library 10/30/2013 Athulya Books 550.00   659.1 SHIT PG008160 08/24/2022 04/26/2021 Book