Planning for power advertising: a users manual for students and practitioners. (Record no. 158929)

MARC details
000 -LEADER
fixed length control field 00507nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 761933549
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 HALA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HALVE (Anand Bhaskar).
245 ## - TITLE STATEMENT
Title Planning for power advertising: a users manual for students and practitioners.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 260
Other physical details PB
365 ## - TRADE PRICE
Price amount 475
Currency code INR
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a advertising: ; manual ; Planning ; power ; practitioners. ; students ; users
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MAJMC St Aloysius PG Library St Aloysius PG Library 09/06/2010 Southern Book Sellers 475.00   659.1 HALA PG005406 08/24/2022 04/26/2021 Book