Effective advertising: understanding when how and why advertising works. (Record no. 158903)

MARC details
000 -LEADER
fixed length control field 00506nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178293706
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 TELG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name TELLIS (Gerard J).
245 ## - TITLE STATEMENT
Title Effective advertising: understanding when how and why advertising works.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent v,201
Other physical details PB
365 ## - TRADE PRICE
Price amount 395
Currency code INR
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a advertising ; advertising: ; Effective ; how ; understanding ; when ; why ; works.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        MAJMC St Aloysius PG Library St Aloysius PG Library 09/06/2010 Southern Book Sellers 395.00 1 659.1 TELG PG005380 08/16/2023 08/12/2023 04/26/2021 Book