Advertising and promotion: an IMC approach. (Record no. 156899)

MARC details
000 -LEADER
fixed length control field 00512nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230405112815.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2007 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
Item number SHIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHIMP (Terence A).
9 (RLIN) 83261
245 ## - TITLE STATEMENT
Title Advertising and promotion: an IMC approach.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 650
365 ## - TRADE PRICE
Price amount 462
Currency code INR
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Advertising ; an ; approach. ; IMC ; promotion:
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MAJMC St Aloysius PG Library St Aloysius PG Library 08/04/2009 Athulya Books 462.00   659.1 SHIT PG003375 08/24/2022 04/26/2021 Book