Advertising: planning and implementation. (Record no. 156898)

MARC details
000 -LEADER
fixed length control field 00521nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230405112909.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2005 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
Item number SHAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHARMA (Sangeeta);SINGH (Raghuvir).
9 (RLIN) 83262
245 ## - TITLE STATEMENT
Title Advertising: planning and implementation.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PHI Learning Pvt Ltd
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xviii,478.
365 ## - TRADE PRICE
Price amount 325
Currency code INR
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Advertising: ; implementation. ; Planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        MAJMC St Aloysius PG Library St Aloysius PG Library 08/04/2009 Athulya Books 325.00 5 659.1 SHAS PG003374 03/06/2024 02/16/2024 04/26/2021 Book