Advertising: principles and practice. (Record no. 156895)

MARC details
000 -LEADER
fixed length control field 00428nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2008 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 WELW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name WELLS (William);others.
245 ## - TITLE STATEMENT
Title Advertising: principles and practice.
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning Pvt Ltd
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxix,592.
365 ## - TRADE PRICE
Price amount 425
Currency code INR
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Advertising: ; Practice. ; Principles
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        MAJMC St Aloysius PG Library St Aloysius PG Library 08/04/2009 Athulya Books 425.00 1 659.1 WELW PG003371 01/17/2024 01/06/2024 04/26/2021 Book