Planning for power advertising: a users manual for students and practitioners. (Record no. 155563)

MARC details
000 -LEADER
fixed length control field 00584nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230316164124.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210423s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 761933549
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
Item number HALA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HALVE (Anand Bhaskar).
9 (RLIN) 75980
245 ## - TITLE STATEMENT
Title Planning for power advertising: a users manual for students and practitioners.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 2007
365 ## - TRADE PRICE
Price amount 395
Currency code INR
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a advertising: ; manual ; Planning ; power ; practitioners. ; students ; users
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MAJMC St Aloysius PG Library St Aloysius PG Library 07/17/2008 Higginbothams Pvt Ltd 395.00   659.1 HALA PG002035 08/24/2022 04/26/2021 Book