Brand management: modern consumers preferences (Record no. 150829)

MARC details
000 -LEADER
fixed length control field 00533nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789380929125
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 TAKB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name TAK (Seema)
245 ## - TITLE STATEMENT
Title Brand management: modern consumers preferences
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Jaipur
Name of publisher, distributor, etc. DND Publications
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 319
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element preferences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element modern
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element management:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element consumers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 067657
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Commerce St Aloysius Library St Aloysius Library 02/17/2021 Intact Bookhouse Pvt Ltd 975.00   658.827 TAKB 067657 02/17/2021 02/17/2021 Book