Advertising and brand buliding: principles and case studies (Record no. 150822)

MARC details
000 -LEADER
fixed length control field 00594nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177083156
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 PONA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PONGIANNAN (K)
245 ## - TITLE STATEMENT
Title Advertising and brand buliding: principles and case studies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. New Century Publications
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xii,194
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element principles
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element case
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element buliding:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element and
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 067654
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Commerce St Aloysius Library St Aloysius Library 02/17/2021 Intact Bookhouse Pvt. Ltd, Bangalore-560050 635.00   659.1 PONA 067654 02/17/2021 02/17/2021 Book