Marketing communications Ed 5 (Record no. 150651)

MARC details
000 -LEADER
fixed length control field 00737nam a2200313Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461935
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SMIM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SMITH (P R)
245 ## - TITLE STATEMENT
Title Marketing communications Ed 5
Remainder of title Integrating offline and online with social media
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xviii,483
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element with
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element social
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element online
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element offline
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Integrating
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ed
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element and
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 5
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ZOOK (Ze)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 067401
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Biblios Book Point, Surathkal-575014 1495.00   658.802 SMIM 067401 02/17/2021 02/17/2021 Book