Advertising: principles and practice (Record no. 149689)

MARC details
000 -LEADER
fixed length control field 00954nam a2200373Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210913065531.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788121940016
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 GUPA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GUPTA (Ruchi)
9 (RLIN) 29
245 ## - TITLE STATEMENT
Title Advertising: principles and practice
Remainder of title For students of BCom, MCom, BBA, MBA and other professional courses
Statement of responsibility, etc. RUCHI GUPTA
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. S. Chand & Co. Ltd.
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xi,402
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element students
9 (RLIN) 30
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element professional
9 (RLIN) 31
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element principles
9 (RLIN) 32
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element practice
9 (RLIN) 33
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element other
9 (RLIN) 34
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element of
9 (RLIN) 35
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MCom,
9 (RLIN) 36
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MBA
9 (RLIN) 37
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element For
9 (RLIN) 38
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element courses
9 (RLIN) 39
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BCom,
9 (RLIN) 40
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BBA,
9 (RLIN) 41
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element and
9 (RLIN) 42
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 43
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
9 (RLIN) 43
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 067359
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 S Chand & Company Ltd, Bangalore 225.00   659.1 GUPA 067359 02/17/2021 02/17/2021 Book