Advertising and sales promotion: an Indian perspective (Record no. 147114)

MARC details
000 -LEADER
fixed length control field 00613nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788190832281
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 PADA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PADMANABHAN (V S)
245 ## - TITLE STATEMENT
Title Advertising and sales promotion: an Indian perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Ane Books Pvt. Ltd.
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent x,336
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element sales
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element promotion:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element perspective
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Indian
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element and
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element an
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MURTHY (H S)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 065842
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Prajwal Book Distributors, Bangalore-560061 275.00   659.1 PADA 065842 02/17/2021 02/17/2021 Book
          St Aloysius Library St Aloysius Library   02/17/2021 Sapna Book House Pvt Ltd, K S Rao Road, Mangalore 275.00   659.1 PADA 070689 02/17/2021 02/17/2021 Book